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In new #UndefineBeauty campaign, beauty giant calls on dictionary publishers to remove implicit ageism and sexism and make updates to reflect today’s values.
January 30, 2023
By: Christine Esposito
Editor-in-Chief
Coty has announced new campaign to, in its own words, “change the dictionary definitions of beauty.” The #UndefineBeauty campaign focuses on current English language definitions of the term ‘beauty’ that Coty says are outdated and no longer reflect the values of today’s society. Specifically, the examples cited under the current entries for ‘beauty’ across the leading English dictionaries are both limiting and exclusive, according to Coty. “She was a great beauty in her youth” is the phras...
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